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The Sports Direct Arena – a lesson in paid, earned and owned media.
Newcastle United has changed the name of its famous stadium from St James’ Park to the Sports Direct Arena. In the parlance much beloved of digital media planners, the stadium is now “paid media” for...
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Headline writing for SEO. Learning from Roald Dahl.
Optimise for humans, not for robots. That’s always struck me as good, sound SEO advice. Write good, relevant, useful stuff for human beings and the Google algorithm that is doing its best to direct...
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Vinnie Jones, a good teacher who wants you to learn the hard way.
My daughter’s physics teacher got her class to wrap eggs in rubber bands then throw them at the wall. It was a sticky lesson in more ways than one. Learning by (sticky) doing meant that the lessons...
View ArticleAdvertising is to Facebook as alcohol is to yeast.
I work on brands for whom Facebook is an 80:20 (perhaps even 90:10) earned:paid channel. I work on two brands in particular, both of which have six figure page likes, both of which view Facebook in a...
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Facebook the brutal brand psychologist.
Agency folk, have you ever talked about “educating” clients? Client folk, how do you feel about the idea of being “educated” by an agency? That kind of language always sounds really patronising to me,...
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